food for thought

  1. The purpose of art is washing the dust of daily life off our souls. Pablo Picasso
  2. Art is not what you see, but what you make others see. Edgar Degas
  3. No great artist ever sees things as they really are. If he did, he would cease to be an artist. Oscar Wilde
  4. To send light into the darkness of men's hearts - such is the duty of the artist. Schumann
  5. The art of art, the glory of expression and the sunshine of the light of letters, is simplicity. Walt Whitman

April 25, 2024

10. The designer's concept statement


While artist’s statement refers to works already done (or, to artists’ works in general), the designer’s concept statement usually proposes future works, which will only become reality if the propositions are accepted by the customers; it may also refer to already concluded projects
Note the use of the future tense and conditionals 
Also starts from more general philosophies/aesthetics, sources of inspiration, becoming very specific to fit the exact customer (custom-made) project
Presupposes a good knowledge of the customer’s interests, activity (previous research/documentation)



Task 1: What elements do the above statements contain?
Task 2: Write a design(er) concept statement for a project you are currently working on.

Deadline: May 16

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