food for thought

  1. The purpose of art is washing the dust of daily life off our souls. Pablo Picasso
  2. Art is not what you see, but what you make others see. Edgar Degas
  3. No great artist ever sees things as they really are. If he did, he would cease to be an artist. Oscar Wilde
  4. To send light into the darkness of men's hearts - such is the duty of the artist. Schumann
  5. The art of art, the glory of expression and the sunshine of the light of letters, is simplicity. Walt Whitman

May 12, 2026

12. The Home Page (The Website/The Personal Web Page)

The communicative purposes of the artist’s personal home page include
·         informing the public about the artist’s practice(s), experience, creative endeavors,
·         self-promoting,  advertising for own exhibitions, works, and blog,
·          marketing oneself (with the final business goal of selling works),
·         increasing visibility in the art world, creating an online identity as an artist (as opposed to being part of a network, like in the case of the services of social networking; of course, the artist may well choose to be part of these, too),
·          establishing contact with possible buyers (either directly or through the galleries representing the artists).

NOTE: the homepage is the first page (a kind of cover page) of the website. The site's web pages are accessed by clicking the provided menu buttons.

the moves

M1. Identifying the artist (through his/her name, and sometimes the type: e.g. painter, sculptor, etc.)  
M2. Introducing the contents list of the site (through a navigation menu) 
M.3.  Biography + credentials (as very short biographical details and a short text relevant for the type of art s/he creates; sometimes even an artist statement may be offered; also present is the list of exhibitions and awards)
M.4. Current and upcoming events (advertising for ongoing and future exhibitions or other events, by also offering exact information about location and time) 
M.5. “Bibliography” (actually a number of texts written by critics about the artist’s works and exhibitions; sometimes there may also be offered some exhibition catalogs; seldom, there are even texts produced by the artist) 
M.6. Online gallery +/- shop (images of the works produced by the artist +/- accompanying texts describing them, their location, the exhibition where they were displayed; when the artist uses the site as an online shop as well, the facility of buying the work are also offered here, or, in the case of represented artists, there may be a link to the site of the representing gallery) 
M.7. Establishing contact (address, e-mail, links to the representing galleries).

The lexical and semantic particularities of the artist's personal page differ from those of the blog in the use of the third person, as opposed to the first, signaling a lack of a “conversation” with the audience; instead, the artists prefer to display the credentials here as a list of exhibitions and awards (the longer, the better), and the texts art critics wrote about them (of course, the one praising the works); very short texts are offered under the form of exhibition labels, accompanying the images and informing about the work of art shown in that image.

            In conclusion, the artist’s personal page is both an informative and an advertising genre.

Task: Why should artists have their own websites/home pages? 
Deadline: May 25




7 comments:

  1. Orban Izabella- Anul 2, Design

    Artists should have their own websites because they help them present their work in a professional and organized way. A personal homepage acts like an online portfolio where visitors can learn about the artist, their style, experience, exhibitions, and achievements. It also helps create a strong online identity that is separate from social media platforms.
    Websites are very useful for promotion and communication. Artists can post information about current or upcoming exhibitions, workshops, collaborations, or new projects. They can also include images of their artworks together with short descriptions, which helps the audience better understand the creative process and the meaning behind the works.
    Another important advantage is visibility. A website allows artists to reach a much larger audience, including galleries, collectors, curators, and possible buyers from different countries. Some artists even use their websites as online galleries or shops where artworks can be sold directly.
    In addition, having a personal website makes the artist appear more professional and serious about their career. Visitors can easily find contact information, links to social media, or details about representing galleries.
    In conclusion, an artist’s website is both an informative and promotional tool that supports career development and helps artists connect with the public and the art world.

    ReplyDelete
  2. Although for many the website may seem outdated and antiqated, for an artist entering the big art scene it can be a tool through which he can make himself known. On the website he or she can present his bibliography, his artistic career, his works of art, his appearances at exhibitions as well as articles written about him or perhaps interviews with him. A website can be made to be able to be sold from it, so it can become commercial and in conjunction with other media such as Facebook or Instagram, an artist at the beginning of his journey can make himself known.Consequently, a website is more than necessary for a young artist at the biginning of their career. Its use, as well as all other media curently available on the market, should be used with moderation and a lot of common senseso as not to fall into the trap of the ridiculle, overexposure and bouring the audience.

    ReplyDelete
  3. Artists should have they own websites or home pages because it help them show there work in a more profesional way. Social media is usefull, but artists dont really controll those platforms. A website gives them a personal space where they can decide how the art is presented and what informations people can see.

    Another reason is that a website make artists look more serius and organized. Galleries, clients, or companys can easily find they portfolio, biography, and contact informations in one place. It is also easyer for artists to share updates about exibitions or new projects there.

    Websites are also important because social media posts can disapear quickly in peoples feeds, while a homepage stays online and can always be visited later. In conclusion, having a personal website is important for artists because it helps promote they work, look profesional, and comunicate better with the audience.

    ReplyDelete
  4. Hodiș Thomas-DESIGN-An 2

    Artists should have their own websites or home pages because a website works as their main professional presentation online. It is a place where the artist can control how their work is seen, without depending only on social media platforms. The home page is like the entrance to the artist’s world: it gives the public a first impression and helps them understand quickly who the artist is, what type of work they make and where the important information can be found.
    A personal website is useful because it organizes everything clearly. It can include a short biography, an artist statement, a list of exhibitions, awards, press texts, a gallery of works, upcoming events and contact details. This makes the artist easier to discover and easier to take seriously. For example, a curator, gallery owner, teacher, buyer or collaborator can find the artist’s work and information in one place, instead of searching through random posts or different accounts.
    Another important role of the artist’s home page is self-promotion. The artist can announce exhibitions, present recent projects, show selected works and link to galleries or shops where the works can be bought. This gives the website both an informative and a promotional function. It is not only about showing images, but about creating a complete context around the artist and their practice.
    I think a website also helps an artist build a clearer identity. The design of the page, the way the works are arranged, the menu, the texts and the visual style all say something about the artist. For a visual artist, this is very important because the website itself becomes part of the way the public reads their work. A clean and well-organized home page can make the artist look more coherent, serious and prepared for professional opportunities.
    So, artists should have their own websites because they need a stable and organized place where they can present their practice, promote their work, show their experience and make contact with people interested in their art. Compared to a blog, which is more personal and based on regular posts, a website is more like an official portfolio and presentation space.

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  5. Biro Anna - painting department, 2nd year
    Professional artists must have a professional website because, first of all, it is a requirement for most of the galleries when they accept offers of collaboration from said artists. Second of all, it is a great way to publish the works in one place, like an online official portofolio of the artist which should be very easy to navigate, depending on how the website is created. Third of all, it offers a first feel of the artists' style; the color palette, font, the way the texts and images are organized, it all transmits a smalll part of the artist's persona which can intrigue the viewer.

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  6. Hutter Doris-Maya
    ANUL II - DESIGN
    Owning your own website means you own your digital gallery. Social media algorithms change constantly, and platforms can disappear overnight. A personal website gives you 100% control over how your art is presented, lets you curate a professional portfolio without distracting ads or feeds, and acts as a central hub where collectors, curators, and future employers can find and contact you directly. It's your permanent piece of digital real estate.

    ReplyDelete
  7. Peterfi Maria -Sara , moda

    Artists should have their own websites or home pages because they help them create a professional online identity and become more visible in the art world. A personal website allows artists to present their works, exhibitions, awards, and artistic experience in an organized and professional way. It is also an important form of self-promotion and advertising, helping artists market themselves and their creations to a larger audience.

    In addition, websites make it easier for artists to establish contact with galleries, critics, and possible buyers through contact information and online galleries. They can also announce current or future exhibitions and events, keeping the audience informed about their activity. Overall, an artist’s website functions both as an informative platform and as a tool for promotion and career development.

    ReplyDelete

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