16. THE EXHIBITION LEAFLET AND CARD

- are promotional materials which offer exact information about an exhibition (the exhibiting artists - some information about them); place (the exact location/even a map sometimes); time (the opening day,  the display period, daily visiting schedule; visiting fees; contact details); they usually offer some visuals of the exhibited works to arouse the curiosity of the public

- the card also functions as an invitation to the opening day; it may use the exhibition poster as visual information

                                                                                 http://jayce-o.blogspot.com/2012/12/exhibition-museum-brochure-design-ideas.html