food for thought

  1. The purpose of art is washing the dust of daily life off our souls. Pablo Picasso
  2. Art is not what you see, but what you make others see. Edgar Degas
  3. No great artist ever sees things as they really are. If he did, he would cease to be an artist. Oscar Wilde
  4. To send light into the darkness of men's hearts - such is the duty of the artist. Schumann
  5. The art of art, the glory of expression and the sunshine of the light of letters, is simplicity. Walt Whitman

June 05, 2025

16. THE EXHIBITION LEAFLET AND CARD

- are promotional materials which offer exact information about an exhibition (the exhibiting artists - some information about them); place (the exact location/even a map sometimes); time (the opening day,  the display period, daily visiting schedule; visiting fees; contact details); they usually offer some visuals of the exhibited works to arouse the curiosity of the public

- the card also functions as an invitation to the opening day; it may use the exhibition poster as visual information

                                                                                 http://jayce-o.blogspot.com/2012/12/exhibition-museum-brochure-design-ideas.html

15. THE EXHIBITION CATALOGUE

- usually published by organizers of exhibitions (museums, galleries) under the form of brochures

Communicative purpose: to illustrate the most representative aspects of the exhibitions

-offers color reproductions of the most representative works; short critical essays, or fragments, or quotations to help the public better understand the show as a whole and some works in particular

- is usually prefaced by the curator of the exhibition



http://www.moma.org/explore/publications/results?category=exhibition_catalogues

http://en.m.wikipedia.org/wiki/Exhibition_catalogue


14. MUSEUM AND GALLERY LABELS

- are very short texts written by the curators, or by the museum staff, sometimes by the artists themselves, to inform the viewers about the exhibited works, by providing such details as the title of the work, the medium/media, its dimensions, the artist's name, and very short biographical data, the date the work was finished, the name of the owner or collector, specific technique/s




http://museumtwo.blogspot.ro/2007/03/iso-understanding-rethinking-art-museum.html?m=1 



13. THE ARTNEWS (the news report)

- a journalistic genre
communicative purposes:
  • to offer information to the readers "as accurately and dispassionately as possible"(Vijay Bhatia: 1993: Analysing Genre: Language Use in Professional Settings: 161)
  • to announce an artistic event / "breaking news"
  • to define the context
  • to show cause-effect relationships
  • to report comments, and different viewpoints
  • to forecast (give expectations) future developments
media: art magazines, journals, newspapers that also have an art section, the Internet

http://artnews.org/

http://www.theartnewspaper.com/